Clients Past + Present

We work with female founders to clarify what makes their work matter, shape the strategy around where they want to go, and build a practical approach to marketing that they can sustain.

Helping women build brands that can grow with them.

Karena Dawn founded Tone It Up in 2009, and the women who found the brand back then have grown alongside it. We worked with Karena to build a new foundation for Tone It Up, shaping the Brand DNA, messaging, and stories around who the community is today. We also developed Karena’s personal platform, giving her perspective and body of work room to grow beyond the brand.

Karena Dawn, Tone It Up

The Secret has sold more than 34 million copies, but the book’s influence reaches far beyond those numbers. As the 20th anniversary approached, Rhonda Byrne invited us to help shape what came next. We distilled two decades of her work into a clear brand foundation, refreshed The Secret website, and created a campaign that could reconnect with longtime readers while reaching a younger generation exploring manifestation on TikTok, often without realizing how deeply The Secret shaped the modern conversation.

Rhonda Bryne, The Secret

Mirah Love is a mystic, energy reader, and meditation teacher. People often find her when life has shifted beneath them and they need to feel steady again. We helped Mirah clarify her story and define her Brand DNA, then found grounded, relatable language for work that can be difficult to explain. Now, even someone entirely new to Mirah’s world can quickly understand what she offers and how she can help.

“Jill brings an expert eye to shaping the messaging of your business, always tuning the vision to liberate what is really unique. Her enthusiasm for finding just the right positioning is infectious. And her willingness to go through the process in collaboration with you is generous and very grounding.”

Mirah Love

Jillian Hertzmann takes vintage quilts and textiles that have already lived a full life and transforms them by hand into modern pieces made to be worn every day. Over eight weeks, we built the Jillie P Brand DNA and messaging framework, right down to the words Jillian can use when someone picks up a coat at her market table and asks about the story behind it. We also created her content calendar and market-weekend shot list, and brough the new website to life.

"A door has opened for me to be successful because I am now building my business the right way."

Jillian Hertzman, JillieP

Andrea B. Manning, Simplicity Parenting Coach

Andrea B. Manning guides women and families through change with coaching, courses and ceremony. We started with her Brand DNA, which opened her work up beyond life's big milestones to include the everyday moments when women feel stretched thin. Since then we've built her content and social strategy, kept her editorial calendar running, written her Substack posts and emails with her, and helped turn her Explorer's Journey course into a digital program.

"Jill holds the big picture with such clarity while staying deeply attuned to who I am and what I value. I feel like I'm in the very best hands."

Matisse Williams is a writer and equine therapist, and TISSE brings those two parts of her life together. We helped Matisse define the brand from the inside out, clarifying her story and voice while shaping her work into offerings people could easily understand. Her website now gives both her creative mentorship and her work with horses an earthy, literary home. Because writing is the clearest way into her world, we made Substack the center of a marketing approach she can sustain and created a plan to carry her through the launch of her book later this year.

"Working with Jill made me feel so inspired and grateful and held. I can't wait for the rest of my flourishing to happen."

Matisse Williams, TISSE

Building brands that know who they are

We also work with brands across wellness, beauty, mind and body, health, and nonprofit spaces to shape their foundations, then carry it through digital marketin, content, PR, community building, and influencer partnerships so every part of the brand looks and feels like them.

Case Studies

You hold the story. We build what carries it forward, and this is what that looks like in practice. Here are a few clients we've done this with, and the process we use to turn what's already true into something built to last.