a collective for every step of your founder journey.
a collective for every step of your founder journey.
There is a moment when you stop forcing and start building from what is true. That is the moment where Canyon Collective began. For us, and for every brand we work with.
Canyon Collective is based in Ojai, California
with intention at the core and a collective of like-minded people who share the same values and the same standard for how good work gets done. The depth of work we wanted to offer allows for collaboration, discernment and choosing the right path for you and your brand.
What couldn't have been predicted is how much that choice — to build something honest, something aligned, something rooted in real care — would draw in exactly the right people. Clients who are ready to go deep. People who care about the outcome as much as they do.
When you show up with authenticity, others are drawn to that. And it inspires them to be authentic too.
There is a moment when you stop forcing and start building from what is true.
That is the moment where Canyon Collective began. For us, and for every brand we work with.
Canyon Collective is based in Ojai, California
with intention at the core and a collective of like-minded people who share the same values and the same standard for how good work gets done. The depth of work we wanted to offer allows for collaboration, discernment and choosing the right path for you and your brand.
What couldn't have been predicted is how much that choice — to build something honest, something aligned, something rooted in real care — would draw in exactly the right people. Clients who are ready to go deep. People who care about the outcome as much as they do.
When you show up with authenticity, others are drawn to that. And it inspires them to be authentic too.
a gathering of deeply experienced people
Canyon Collective was built to meet brands at every stage of the journey — and stay with them through all of it.
That means bringing together well lived experts for every thing a founder needs — business coaching, brand strategy, visual identity, creative direction, photography, videography, content creation, communications, public relations, digital marketing, paid media, and accounting — a full spectrum of business guidance that most founders and solopreneurs genuinely need.
Every person in the collective is an expert in their space, but share the same values and the same standard for how good work gets done. As your brand grows, the collective grows with you.
This is not a hand-off model. We all work together and evolve as you do.
WHAT BROUGHT US TOGETHER
is a shared belief that founder-led brands deserve more thought.
a gathering of deeply experienced people —
Canyon Collective was built to meet brands at every stage of the journey — and stay with them through all of it.
That means bringing together well lived experts for every thing a founder needs — business coaching, brand strategy, visual identity, creative direction, photography, videography, content creation, communications, public relations, digital marketing, paid media, and accounting — a full spectrum of business guidance that most founders and solopreneurs genuinely need.
Every person in the collective is an expert in their space, but share the same values and the same standard for how good work gets done. As your brand grows, the collective grows with you.
This is not a hand-off model. We all work together and evolve as you do.
WHAT BROUGHT US TOGETHER
is a shared belief that founder-led brands deserve more thought.
DESIGNED TO FIT YOUR LIFE
✹
Marketing + Communications
✹
STORY CREATES TRUST
✹
Visuals + Content
✹
BUILT ON VALUES
✹
Growth + Digital Media
✹
Community Building
✹
DESIGNED TO FIT YOUR LIFE ✹ Marketing + Communications ✹ STORY CREATES TRUST ✹ Visuals + Content ✹ BUILT ON VALUES ✹ Growth + Digital Media ✹ Community Building ✹
FOUNDER, CMO + BRAND STRATEGIST
Jill Snowden
Jill is the founder of Canyon Collective, a communications and marketing strategist with more than 25 years of experience guiding brands through launch, reinvention, and growth.
After earning her Journalism degree from the University of Florida, she began her career at CNN, helping shape narratives for on-air talent. She later moved to New York City with a U-Haul and a dream, and worked her way up through top agencies including Ketchum/Omnicom, and Kaplow Communications.
She since led in-house marketing for brands including Manduka and The Sak, and held senior agency leadership roles guiding strategy for innovative brands including Tropicana, Absolut, Kodak, Tylenol, Treseme, Target, CAULIPOWER, Jarrow Probiotics, Comvita Manuka Honey, Saje Natural Wellness, Society6, iHerb, Glow Beauty, Nutribullet, Mentos along with local women entrepreneurs including the founders of Wild Qi, TISSE and Cristen Rene Design.
Over the past decade, Jill has also worked closely with top digital creators as a talent manager, representing voices in the wellness and culinary spaces and helping them translate their expertise into meaningful partnerships, platforms, and businesses.
Jill also plugs in as a fractional CMO for start-ups across wellness, fashion, tech, non-profit, and mental health — embedding alongside founders to shape strategy, build out marketing foundations, and help guide brands through their earliest stretch of growth.
Today, through Canyon Collective, she helps personal brands, founders and solopreneurs translate lived experience into clear purpose, positioning, grounded messaging, and thoughtful marketing that supports sustainable growth and community.
She has spent the last decade planting roots in Ojai, California — building a life in the community alongside her son Bodhi and her rescue pup Levi. When she isn't building brands, she's camping or hiking the Los Padres National Forest and looking for her next thrift find with a iced vanilla latte in hand.
FOUNDER, CMO, + BRAND STRATEGIST
Jill Snowden
Jill is the founder of Canyon Collective, a communications and marketing strategist with more than 25 years of experience guiding brands through launch, reinvention, and growth.
After earning her Journalism degree from the University of Florida, she began her career at CNN, helping shape narratives for on-air talent. She later moved to New York City with a U-Haul and a dream, and worked her way up through top agencies including Ketchum/Omnicom, and Kaplow Communications.
She since led in-house marketing for brands including Manduka and The Sak, and held senior agency leadership roles guiding strategy for innovative brands including Tropicana, Absolut, Kodak, Tylenol, Treseme, Target, CAULIPOWER, Jarrow Probiotics, Comvita Manuka Honey, Saje Natural Wellness, Society6, iHerb, Glow Beauty, Nutribullet, Mentos along with local women entrepreneurs including the founders of Wild Qi, TISSE and Cristen Rene Design.
Over the past decade, Jill has also worked closely with top digital creators as a talent manager, representing voices in the wellness and culinary spaces and helping them translate their expertise into meaningful partnerships, platforms, and businesses.
Jill also plugs in as a fractional CMO for start-ups across wellness, fashion, tech, non-profit, and mental health — embedding alongside founders to shape strategy, build out marketing foundations, and help guide brands through their earliest stretch of growth.
Today, through Canyon Collective, she helps personal brands, founders and solopreneurs translate lived experience into clear purpose, positioning, grounded messaging, and thoughtful marketing that supports sustainable growth and community.
She has spent the last decade planting roots in Ojai, California — building a life in the community alongside her son Bodhi and her rescue pup Levi. When she isn't building brands, she's camping or hiking the Los Padres National Forest and looking for her next thrift find with a iced vanilla latte in hand.
CREATIVE DIRECTOR
ALEX TAILOR
Alex brings brands to life visually, translating strategy into cohesive, distinctive design systems.
She received her Bachelors of Fine Arts from the prestigious Rhode Island School of Design (RISD) and has since worked with brands including The Garland Hotel, Metrolink, and VCA Animal Hospitals, along with local businesses such as GARA Skincare, Sunday’s, Ojai Coffee Roasters, Sespe Creek Collective, Meiners Oaks Community Garden and many more.
She leads visual identity development including logo design, color and typography systems, and overall brand direction, along with Squarespace website design that reflects the brand clearly and beautifully.
Her work also extends into the physical expression of a brand through product packaging, print materials, marketing collateral, social templates, gifting and unboxing concepts, event signage and more.
When she’s off duty, you can find Alex spending time with friends and family, embodying hygge with her Tortie cat Lotus at home, hiking around Ojai, or (very slowly) figuring out how to knit a cable-knit sweater.
CREATIVE DIRECTOR
ALEX TAILOR
Alex brings brands to life visually, translating strategy into cohesive, distinctive design systems.
She received her Bachelors of Fine Arts from the prestigious Rhode Island School of Design (RISD) and has since worked with brands including The Garland Hotel, Metrolink, and VCA Animal Hospitals, along with local businesses such as GARA Skincare, Sunday’s, Ojai Coffee Roasters, Sespe Creek Collective, Meiners Oaks Community Garden and many more.
She leads visual identity development including logo design, color and typography systems, and overall brand direction, along with Squarespace website design that reflects the brand clearly and beautifully.
Her work also extends into the physical expression of a brand through product packaging, print materials, marketing collateral, social templates, gifting and unboxing concepts, event signage and more.
When she’s off duty, you can find Alex spending time with friends and family, embodying hygge with her Tortie cat Lotus at home, hiking around Ojai, or (very slowly) figuring out how to knit a cable-knit sweater.
✹
COMING SOON
✹
COLLECTIVE DIRECTORY
✹ COMING SOON ✹ COLLECTIVE DIRECTORY
Interested in Joining The Collective?
We’d love to hear from you. Fill out our form and we will set something up!
Interested in Joining The Collective?
We’d love to hear from you. Fill out our form and we will set something up!
“FINALLY A solution FOR SOLOPRENEURS and SMALL BUSINESSES that offers exactly what is needed without having to pull in 5 different strategists.”
“FINALLY a solution for SOLOPRENEURS and SMALL BUSINESSES that offers exactly what is needed without having to pull in 5 different strategists.”